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New York Times, July 26, 2005
COLUMN: All Ears
for Tom Cruise, All Eyes on Brad Pitt
Author : Nicholas Kristof
Some of us in the news media have been hounding
President Bush for his shameful passivity in
the face of genocide in Darfur.
More than two years have passed since the beginning
of what Mr. Bush acknowledges is the first
genocide of the 21st century, yet Mr. Bush
barely manages to get the word "Darfur"
out of his mouth. Still, it seems hypocritical
of me to rage about Mr. Bush's negligence,
when my own beloved institution - the American
media - has been at least as passive as Mr.
Bush.
Condi Rice finally showed up in Darfur a few
days ago, and she went out of her way to talk
to rape victims and spotlight the sexual violence
used to terrorize civilians. Most American
television networks and cable programs haven't
done that much.
Even the coverage of Ms. Rice's trip underscored
our self-absorption. The manhandling of journalists
accompanying Ms. Rice got more coverage than
any massacre in Darfur has.
This is a column I don't want to write - we in
the media business have so many critics already
that I hardly need to pipe in as well. But
after more than a year of seething frustration,
I feel I have to.
Like many others, I drifted toward journalism
partly because it seemed an opportunity to
do some good. (O.K., O.K.: it was also a blast,
impressed girls and offered the glory of the
byline.) But to sustain the idealism in journalism
- and to rebut the widespread perception that
journalists are just irresponsible gossips
- we need to show more interest in the first
genocide of the 21st century than in the "runaway
bride."
I'm outraged that one of my Times colleagues,
Judith Miller, is in jail for protecting her
sources. But if we journalists are to demand
a legal privilege to protect our sources, we
need to show that we serve the public good
- which means covering genocide as seriously
as we cover, say, Tom Cruise. In some ways,
we've gone downhill: the American news media
aren't even covering the Darfur genocide as
well as we covered the Armenian genocide in
1915.
Serious newspapers have done the best job of
covering Darfur, and I take my hat off to Emily
Wax of The Washington Post and to several colleagues
at The Times for their reporting. Time magazine
gets credit for putting Darfur on its cover
- but the newsweeklies should be embarrassed
that better magazine coverage of Darfur has
often been in Christianity Today.
The real failure has been television's. According
to monitoring by the Tyndall Report, ABC News
had a total of 18 minutes of the Darfur genocide
in its nightly newscasts all last year - and
that turns out to be a credit to Peter Jennings.
NBC had only 5 minutes of coverage all last
year, and CBS only 3 minutes - about a minute
of coverage for every 100,000 deaths. In contrast,
Martha Stewart received 130 minutes of coverage
by the three networks.
Incredibly, more than two years into the genocide,
NBC, aside from covering official trips, has
still not bothered to send one of its own correspondents
into Darfur for independent reporting.
"Generally speaking, it's been a total vacuum,"
said John Prendergast of the International
Crisis Group, speaking of television coverage.
"I blame policy makers for not making
better policy, but it sure would be easier
if we had more media coverage."
When I've asked television correspondents about
this lapse, they've noted that visas to Sudan
are difficult to get and that reporting in
Darfur is expensive and dangerous. True, but
TV crews could at least interview Darfur refugees
in nearby Chad. After all, Diane Sawyer traveled
to Africa this year - to interview Brad Pitt,
underscoring the point that the networks are
willing to devote resources to cover the African
stories that they consider more important than
genocide.
If only Michael Jackson's trial had been held
in Darfur. Last month, CNN, Fox News, NBC,
MSNBC, ABC and CBS collectively ran 55 times
as many stories about Michael Jackson as they
ran about genocide in Darfur.
The BBC has shown that outstanding television
coverage of Darfur is possible. And, incredibly,
mtvU (the MTV channel aimed at universities)
has covered Darfur more seriously than any
network or cable station. When MTV dispatches
a crew to cover genocide and NBC doesn't, then
we in journalism need to hang our heads.
So while we have every right to criticize Mr.
Bush for his passivity, I hope that he criticizes
us back. We've behaved as disgracefully as
he has.
E-mail: nicholas@nytimes.com
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