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Source : Washington Post, June 8, 2004
Seasonale May Make Monthly
Periods Obsolete. But at What Psychological
Price?
by Elizabeth Gettelman, Special to The Washington
Post
How's this for a description of menstruation?
"Contact with it turns new wine sour, crops
touched by it become barren, seeds in gardens
dry up, and fruit of trees fall off. Hives
of bees will die. Even bronze and iron are
at once seized by rust, and a horrible smell
fills the air. To taste it drives dogs mad
and affects their bite with an incurable poison."
Roman scholar and scientist Pliny the Elder wrote
that, circa 65 AD, and the general attitude
toward women's monthly cycle has been little
tempered by the centuries: It's potent, damning
and gross. It's also a universally recognized
rite of passage and a sign of fertility.
Or at least it has been until now. The launch
of Seasonale, Barr Pharmaceuticals' expensively
promoted new oral contraceptive, is likely
to challenge the universality of the period
and the notion that the monthly ritual is an
inevitable part of womanhood. The first FDA-approved
extended-cycle oral contraceptive -- a pill
regimen specifically designed to suppress menstruation
through continuous doses of hormones -- Seasonale
reduces the number of annual periods from 13
to four. A major marketing campaign for the
product began this spring.
Seasonale is the multi-million dollar gamble
of Barr Pharmaceuticals, the largest supplier
in the $3.4 billion oral contraceptive market.
In the late 1990s, Barr's CEO Bruce Downey
agreed to manufacture and market the drug after
other companies, in the words of one of Seasonale's
inventors, Andy Anderson, "laughed us
out of the room." Downey, who has a relative
with endometriosis (an often-painful condition
exacerbated by menstruation), could imagine
a sizable niche of women willing to cast off
messy monthly periods.
If that potential niche extends not just to the
2.5 million women with menstrual complications
but to the more than 70 million of reproductive
age, it becomes a market of awesome size. And
if women are convinced Seasonale is safe and
that periods are not necessary, then a steady
absolute will become a matter of choice. We
women will have to ask ourselves a wholly new
question: What does my period mean to me?
This is a thick and complicated question. But
I think it's even thicker and more complicated
for me. I went six years without my period
and, having experienced the "promise"
of Seasonale involuntarily, I found it neither
liberating nor a relief. Instead, I felt abandoned
and not altogether whole without the monthly
marker of what it is to be female.
My grandfather, a pediatrician for 65 years,
has his own take on first periods that he passed
on to hundreds of fathers: "On that special
day, buy her flowers, take her out to dinner
and make a good fuss."
Nobody gave me flowers when I first got my period,
probably because I was too mortified to tell
anyone. In a strange bed, staying with family
friends, I woke up with stained sheets. I did
what any embarrassed 11 year-old would do;
I stripped the sparkling white fitted-twin
and stuffed it into the hamper. Then I jammed
toilet paper down my pants and waited a whole
day to tell my mother.
I didn't love my period back then. But I was
a loner in school, tall enough to tower over
my classmates, and I was thankful that at least
in one way, I was like every other girl. Then
I went to Harvard, where I was a varsity athlete
in basketball and crew.
I was not gifted; I knew I had to work hard,
and my coaches advised me to lose some weight.
The next fall I got leaner, and faster. I worked
out four, five, six hours a day. With the constant
physical exertion -- I was always the first
to the gym and the last to leave -- by the
fall of my sophomore year my periods slowed,
and then disappeared.
At first I didn't notice, I was so busy. But
then, as teammates (they all menstruated together,
something not uncommon for women in close quarters)
passed Tampons and Advil between lockers, I
realized I didn't have the need for either.
The first ob-gyn I visited told me not to worry.
"You should feel lucky," he laughed.
"Other women would love to be in your
position. Enjoy it!"
I learned (not from him) that I had athlete's
amenorrhea, a condition that most often strikes
elite runners, ballerinas and gymnasts (all
sports in which low body fat, and anorexia,
are common). Amenorrhea, the cessation of menses,
strikes 5 percent of women of reproductive
age reproductive women, according to the National
Institutes of Health. It means the hypothalamus,
pituitary, ovaries or the uterus are not functioning
properly and it can also affect women with
thyroid problems, obesity, pituitary tumors,
severe depression or drug addiction.
My teammates worried about me. Was I exercising
too much? There were doubts that I was okay.
I was careful about my health; I didn't let
myself get too thin (I never have been). But
I was also competitive and continued to worked
out hard. "That is not okay, Liz,"
our point guard warned.
In evolutionary terms, my body was too stressed
to conceive, so my body shut down my reproductive
system. Up until a century ago, women menstruated
only 50 times in a lifetime -- the rest of
their months they were pregnant, breastfeeding
or too lean or stressed to conceive. Now women
have up to 500 periods during their reproductive
lives.
What is truly "natural," in terms of
our bodily adaptation, is serial pregnancy
-- something most women (myself included) do
not wish to revisit. Yet the tradeoff is 10
times more periods in our lifetimes. That may
be more than an inconvenience: Some research
links more periods with a higher risk of breast
and uterine cancer and anemia. (See "Skipping
Periods: The Pros, the Cons, the Science"
below.)
I didn't want to get pregnant then so temporary
infertility from my amenorrhea wasn't a problem.
The lack of hormones, I was to learn, was.
The third ob-gyn I saw finally told me that
every month I missed my period was a month
lost of building bone density -- a month where,
instead, I lost bone mass at a rate nearing
the steep 5 percent per year of postmenopausal
women. This loss, occurring smack in my critical
bone-building years, could put me at increased
risk of a stress fracture and osteoporosis.
That's why menstrual suppression must be balanced
with an intake of hormones to build and maintain
bone density.
So I started popping Tums for the extra calcium
and hormone pills to get the estrogen. I could
take hormone pills or birth control pills --
I ended up taking a dozen varieties of both
-- to get enough estrogen to stave off osteoporosis.
But there was no guarantee when and if I would
get my period back. The doctors told me the
cure: "Slow down" in your training,
they said. But I was faster than ever, and
playing better, too.
Still, I wanted my period. I realized that it
was more than just blood; it was my body speaking
to me, regulating itself with monthly check-ins,
both physically and emotionally. Periods were
something I had taken for granted as a constant,
markers of a time where I was allowed to be
a little more reflective and a lot more forgiving
of my body and spirit.
Chemically there's nothing radically new about
the contents of Seasonale. Traditional birth
control pills, taken continuously, can achieve
the same "revolution" that Barr is
buzzing about.
But the designers of the original birth control
pill were well aware of the socially charged
innovation of the Pill and so deliberately
avoided the controversy that menstrual suppression
might have caused. They created the 21/7-dosage
program: 21 days of hormone pills, 7 days of
sugar or placebo pills. In this way, for the
past 45 years, the traditional pill regimen
has mimicked the natural menstrual cycle. And
it is in this "off week" that women
on most oral contraceptives have, what most
of us are now learning, is a purely cosmetic
"pill period."
Anita Nelson, professor of obstetrics and gynecology
at UCLA School of Medicine and an ob-gyn at
UCLA Harbor Medical Center's Women's Clinic
in Los Angeles, has for decades prescribed
continuous use of birth control pills to her
patients for everything from honeymoons and
pilgrimages, to menstrual migraines and fibroids.
And now, with Seasonale, Nelson sees "such
an enthusiasm with women. The first wave, when
women hear about it -- they are uncertain.
They think it is unhealthy, but in fact it
is very healthy not to lose blood. Then there
is the second wave, when they start asking,
'Why haven't people done this before?' "
Through May, pharmacies have filled more than
120,000 prescriptions for Seasonale, results
that exceeded even Barr's expectations, according
to Carol Cox, vice president of investor relations
for Barr. A $50 million marketing campaign
-- including two-page ads in nearly a dozen
magazines from Vogue to US News and World Report
with televisions spots starting this month
-- will portray deciding not to menstruate
as a bold and glamorous move. The campaign's
tag line: "Fewer Periods, More Possibilities."
This message of more possibilities suggests periods
are holding women back. Candace Bushnell, creator
of HBO's "Sex and the City" and a
spokeswoman for Seasonale, said as much at
the launch for the pink pill in November.
"When you think about what women have accomplished
with 13 periods a year," she said. "Think
about what we can accomplish with only four.
We have come a long way, but we've only just
begun."
I was there that day, listening to Bushnell and
wondering whether I would have taken Seasonale
if I heard about it when I arrived at Harvard.
If the promise is a life with more potential
and accomplishment, who wouldn't? But what
if, as I believe, having had my period could
have helped me deal with some of my own challenges
-- of working perhaps too hard, losing balance,
closing myself off to emotion and vulnerability
-- rather than hindered me? Eager to hear from
other women, those with and without menstrual
histories like mine, I found a menstruation
Web site where, since testing for Seasonale
began, women have answered the question: "Would
you stop menstruating if you could?" An
athlete responds, "I can't afford to slow
down for the mess and pain of periods while
training to win!"
A 29-year-old did the math: "1,359 days
(45 months, 3.7 years) of my life spent bleeding
so far."
A 17 year-old writes: "If I don't have my
period I may forget what it's like, and not
be able to relate to my daughter (if I have
one) when she gets it."
And this from a former anorexic, who lost her
period for two years: "I almost felt I
was without an identity. You lose a lot of
things without it. I think the mood swings,
which everyone complains about, including myself,
do have an upswing and bring about huge swells
of creativity and sensory awakenings."
I get that. In college I was someone who changed
my body to succeed in two sports that demanded
much from me. But why couldn't I remain just
as female and fertile while still being a hard-core
athlete? I didn't have the surges of emotion
that come with the menstrual cycle's monthly
peaks and valleys of hormones. What some see
as the terrors of PMS (premenstrual syndrome),
I saw as actual feelings.
Simone de Beauvoir, in her landmark 1949 book
"The Second Sex," called menstruation
the "essence of femininity." Perhaps
Seasonale will prompt a revision of this definition.
If periods are a pain and inconvenience, why
should women sacrifice a week of every month
for the cause of femininity? They shouldn't,
if their period is indeed a sacrifice.
For me, I am absolutely a more thoughtful, creative
and reflective person with my period, someone
who actually slows down and takes stock of
my life and decisions when I am menstruating.
(This makes biological sense, given the hormone
fluctuations that happen with the menstrual
cycle.) I actually feel more: pain, joy, confusion,
passion, all of these more acutely. Without
my period I took fewer emotional risks and
was certainly less kind to my body.
A decade later, without any help from hormones
or contraceptives, I get my period each month.
The cramps are worse than I remember ever having
as a teenager, but I won't take Seasonale.
I missed out, not only on something my teammates
shared, but also on a monthly process that
would have kept me in touch with a body I have
not always liked, and have often pushed to
its limits.
My experience is particular. With 2.5 million
women of reproductive age having menstrual
disorders that could be ameliorated by fewer
periods, and others who just plain see menstruation
as a nuisance, I won't judge a woman's right
to choose.
Women's reproductive health choices inevitably
become public debate, steeped in "cultural
overlay and guilt trips," says Felicia
Stewart, an adjunct professor in the Department
of Obstetrics, Gynecology and Reproductive
Sciences at the University of California, San
Francisco.
The fact is, women differ greatly in what their
menstrual cycle is like and what it means in
their lives, and until today they have had
to discover and deal with that relationship.
The message that the ad campaign for Seasonale
sends to women is that menstruation is a hindrance.
If women and girls do not have full information
-- if the messages of menstrual freedom are
not balanced with a glimpse of menstrual possibilities
-- then they may choose Seasonale and miss
out on a part of themselves, as I believe I
did.
I will turn 30 this year and sometime soon I
may want to take advantage of the gift the
menstrual -- or better called reproductive
-- cycle offers, to have a child; my period
is a caretaker of that. Perhaps more than the
childbearing aspect, I appreciate my period
not for the blood (which I won't glorify),
but as an indicator of a body I am treating
right and that is capable of extraordinary
things.*
Elizabeth Gettelman is a freelance writer
based in Berkeley, Calif.
<< Washington Post -- 6/8/04 >>
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